Our philosophy when it comes to wine is a little different from almost everyone else.
Most pubs, bars and restaurants try to make the same GP% on each bottle - typically over 70% which means that good wines cost the earth. Why?
Why should only the cheapest wines be available by the glass?
We disagree with these approaches and adopt a completely different approach.
"I was recently in a local establishment and while I enjoyed a great meal the wine really wound me up - £36 a bottle, and by the bottle was my only choice. This for a bottle of wine that we had actually been taste testing that afternoon and would have been £22 on our list! Why do they do this? A great experience was ruined by wine that was so overpriced the bill just seemed crazy"
We add a cash profit margin to our cheapest wine and simply add the same cash amount to every other wine on our list. We don't mind which wine you drink as we make exactly the same cash profit from each wine - in the case of Dom Perignon (DP) this means we make about 5% margin. As far as we are aware you cannot buy it cheaper anywhere - even online.
We get really annoyed when the only wines available by the glass are the worst on the list so - all of our wines with the exception of DP and La Unica are available by the glass (125ml, 175ml & 250ml) and the bottle.
If you want a great red and your partner wants a great wine no problem - why not have a 125ml of Amerone and a 175ml of Montrachet? Of course you can.
No compromise Great Wines Great Value
We have not gone for the typical French or New World dominated list and feature 7 wines from our featured small winemaker Casa Rojo who we think just make wonderful wines in small batches.